MARKETING

What is SEO?

SEO means "search engine optimization" and it's a crucial part of your overall online strategy. It’s about improving your online visibility by achieving high rankings on Google search results and attract organic search traffic. There are several SEO services you can buy to help you boost your online presence. These include on-page optimization such as keyword research and meta tags, off-page optimization to enhance online authority with quality content and link building, and technical improvements to help your site achieve more prominence in search results.

What is social media advertising?

Social media advertising is an offshoot of digital marketing in which you pay social media platforms like Facebook, Instagram, or Twitter to display your content to targeted audiences. The content could include images, text, video, GIFs, or a combination of these. Examples of social media ads include display ads on Facebook, a promoted tweet, or a sponsored post on Instagram.

What is web design?

Web design involves everything related to the design and functioning of websites. It encompasses a wide range of elements, from the graphic design and interface to the user experience to technical elements on the back-end.